The agricultural commodities market remains highly dynamic, with coffee prices showing a significant 6% increase this week (from July 18 to 25, 2025), driven mainly by exchange rate movements and projections of lower supply in the coming months. Meanwhile, cocoa ended the week with a 1.8% drop, as reported by Forbes Agro.

The appreciation of Arabica coffee was influenced by technical buying, lower-than-expected harvest expectations in Brazil, and ongoing logistical issues in the global coffee sector. These factors, combined with the strengthening of the dollar against the real, have boosted coffee exports to key markets such as the United States, Europe, and Asia.

Market volatility and the role of smart nutrition

While commodity prices are directly affected by factors such as exchange rates, climate, and geopolitics, on-field performance remains crucial for the success of the entire production chain. Adfert plays a key role by promoting industrial solutions that increase fertilizer efficiency from the source inside the factory.

In the case of coffee, price volatility demands more predictability in delivery and crop productivity. That means ensuring the fertilizer arrives in the field with stable chemical properties, without caking, excessive dust, or efficiency loss. This is exactly what Adfert offers through solutions like:

• Anticaking: prevents clumping and ensures fertilizer flowability

• Antidusting: reduces industrial and environmental dust

• Mega Micro: additives that ensure micronutrient adhesion and uniform coating, improving availability in the soil

Coffee: productivity with sustainability begins in the factory

Brazil is the world’s largest coffee producer and exporter, accounting for more than 35% of the global market. According to Conab, the 2025/26 harvest is expected to show a slight decline due to weather conditions, reinforcing the need to optimize every kilogram of fertilizer used.

Adfert emphasizes that sustainability doesn’t start in the field. It starts in the fertilizer plant, during the formulation and preparation of products headed to the crops. Smart industrial technologies ensure better nutrient use, less loss, and a smaller environmental footprint.

Moreover, with increasing consumer demand for traceable and sustainably sourced products, investing in good practices from the start of the supply chain has become a true competitive advantage.

Cocoa decline: how to face instability with agronomic intelligence

While coffee gained value, cocoa ended the week down. The commodity experienced a correction after weeks of strong gains and due to stock normalization in international markets. These fluctuations highlight the importance of precision nutrition that can deliver crop resilience during economic and climate-related adversity.

Solutions like Adfert’s allow for the customization of fertilizer formulas right within the industry, adapting to the specific needs of each crop whether cocoa, coffee, or other strategic crops like soybeans, corn, and beans.

Global scenario and Brazil’s key role in food security

This is also a timely moment to emphasize Brazil’s leadership as a global food supplier. With growing exports and a strong presence in Asian and European markets, Brazilian agricultural products are valued for their quality, efficiency, and sustainability.

To sustain this growth, it’s crucial to invest in innovation throughout the agribusiness chain from fertilizer manufacturing to harvest. Adfert, a company of the Indorama Group, operates precisely at this point in the chain, ensuring every batch of fertilizer leaves the factory ready to perform in the field.

Suggested links for further reading

• Discover all Adfert solutions for the fertilizer industry

• Brazilian Agribusiness Export Data (Ministry of Agriculture)

• Coffee market outlook (CECAFÉ)

• How industrial additives boost fertilizer performance (Adfert Blog)

• The importance of agricultural traceability

Conclusion: efficient fertilizers are the new competitive edge

As we saw this week with rising coffee and falling cocoa prices, commodity market fluctuations highlight the need for smarter decisions from the start of the agricultural supply chain.

Adfert believes the future of agribusiness lies in the union of science, technology, and sustainability and continues to develop innovative solutions that ensure productivity with environmental responsibility.

Want to boost fertilizer efficiency from the factory floor?
 Visit: www.adfert.com.br