The global fertilizer market faces one of the most challenging scenarios in recent years. According to Rabobank in its Semiannual Fertilizer Outlook report, the combination of historically high prices, reduced affordability, and weakened global demand is expected to pressure the sector throughout 2025 and 2026.

Rabobank — Semiannual Fertilizer Outlook

Emerging markets are reducing purchases, volatility is increasing risks for producers, and supply predictability remains limited. However, this scenario also opens space for technologies that maximize efficiency, reduce losses, and deliver greater value per tonne applied — precisely where Adfert operates as a strategic partner.

Market Volatility and Declining Demand: What Is Happening

Affordability continues to deteriorate across several regions. For 2026, Rabobank projects:

• Global demand decline, especially in countries dependent on imports.
• Persistently high prices, driven by volatility in energy, logistics, and raw materials.
• Increased operational risk, with producers shortening purchasing cycles.
• Lean inventories, raising uncertainty around supply.

In short, the market enters a phase where every tonne must deliver more results, reinforcing the relevance of solutions that enhance performance in the field.

How Intelligent Nutrition Supports Production in Times of Volatility

In periods of high prices, efficiency becomes central. For fertilizers, this means:

• Minimising losses during storage, transport, and application.
• Ensuring greater uniformity and stability of nutrients.
• Improving plant uptake, extracting more value from the same application rate.
• Reducing rework and waste, directly impacting cost per hectare.

Intelligent nutrition based on additives becomes an alternative to preserve productivity even when access to fertilizer is limited.

With technologies such as Anticaking, Antidusting, and Mega Micro, Adfert delivers solutions designed to boost fertilizer efficiency, improve handling, and ensure superior agronomic performance.

Productivity and Sustainability Start in the Factory

Market volatility affects not only cost but also sustainability and traceability across the chain.

Adfert continuously works to deliver solutions that:

• Increase shelf life and stability of fertilizers.
• Reduce waste throughout the logistics chain.
• Support better nutrient use efficiency, lowering environmental impact.
• Help industries and blenders maintain consistent quality standards.

In a more demanding market, sustainability and efficiency become essential competitive differentiators.

How to Face Instability with Agronomic Intelligence

Falling global demand does not reduce challenges in the field — in fact, it increases them.

To remain competitive, producers, industries, and blenders must invest in:

• Strict quality control to preserve fertilizer integrity.
• Technologies that protect the product until application.
• Solutions that enhance performance per tonne, reducing operational costs.
• Products with better flow, less caking, and reduced dust.

Adfert directly supports this need by offering additives that preserve fertilizer performance even under adverse conditions.

Global Scenario and the Importance of Efficiency for Brazilian Agriculture

Brazil remains one of the world’s largest agricultural producers and consumers. Amid price instability, the country depends even more on high-performance solutions to:

• Reduce losses throughout the supply chain.
• Increase efficiency per application.
• Deliver consistent productivity with controlled costs.
• Maintain competitiveness in international markets.

Efficiency becomes a strategic component of global food security — and additives play an essential role in this transition.

Conclusion: Efficiency as a Competitive Advantage in a Pressured Market

High volatility and declining demand make it clear that the future of fertilizers depends on solutions that maximise efficiency, reduce losses, and enhance agronomic performance.

Adfert is prepared to support industries, blenders, and producers, offering technologies that combine performance, stability, and added value — essential in a market where every tonne must count.