At Adfert, we believe that social responsibility goes beyond product innovation and sustainability commitments. It also means looking at people with empathy and supporting causes that drive real transformation in society. That’s why we are proud to walk alongside Grupo Luta Pela Vida (GLPV) — an institution that symbolizes hope and solidarity in the fight against cancer in Uberlândia and surrounding regions.
What is Grupo Luta Pela Vida?
Founded in 1996, Grupo Luta Pela Vida is a philanthropic organization that, for over 28 years, has actively supported cancer treatment by mobilizing society and directing resources to several initiatives within the Hospital do Câncer in Uberlândia (HC-UFU/Ebserh).
The institution has become a reference for its humanized, free healthcare work, benefiting cancer patients from Uberlândia and nearby cities, and ensuring dignity and proper conditions to face one of life’s toughest battles.
A mission built on solidarity
Throughout its history, GLPV has delivered remarkable contributions to the community. In 2000, it helped deliver the first floor of the Cancer Hospital and has since continued to invest in infrastructure, high-tech equipment, medications, and social support initiatives.
Today, the hospital has a structure of over 10,000 m², fully equipped to provide modern and specialized care. Additionally, the group’s Social Support Center conducts an average of 620 appointments per month, welcoming patients in a warm and compassionate environment.
Adfert and GLPV: a partnership that matters
The partnership between Adfert and Grupo Luta Pela Vida reinforces one of our company’s core values: commitment to people. By financially supporting GLPV’s initiatives, Adfert directly contributes to the continuity of treatments, acquisition of essential medications, and the improvement of care conditions for oncology patients.
We understand that no company grows alone. That’s why we seek to actively support the ecosystem in which we operate, backing causes that positively impact thousands of lives. Investing in health and solidarity is also a way to build a more humane, fair, and sustainable future.
A hope that multiplies
GLPV relies solely on the solidarity of individuals and companies to keep moving forward. All infrastructure, care, and investments are only possible thanks to the ongoing support of the community and institutional partners who believe in the cause.
For Adfert, supporting this mission is more than a gesture — it’s a commitment. We know that each contribution has the power to transform lives, renew hope, and strengthen the care network GLPV builds every day.
Conclusion
The partnership between Adfert and Grupo Luta Pela Vida is a union of shared purpose: innovation with responsibility, development with compassion. In a world where the future is shaped by cooperation and social awareness, we are proud to stand with those who bring health, dignity, and care to those who need it most.
To learn more about GLPV’s work or support the cause, visit the organization’s official website:
👉 www.grupolutapelavida.org.br
Together, we are stronger in the fight against cancer.
Together, we spread hope.
