Yellow May 2025: Road Safety and ESG Go Hand in Hand in Corporate Strategy

Yellow May 2025 reinforces a vital message: road safety must be a priority within a company’s ESG strategy. More than just an awareness campaign, this movement represents a concrete opportunity to demonstrate corporate social responsibility, risk prevention, and a genuine commitment to life — inside and outside the company’s boundaries.

At Adfert, a leader in developing solutions for the fertilizer industry, we understand that promoting road safety is a key part of our commitment to sustainability and agribusiness. That’s why we actively support and promote Yellow May campaigns and initiatives, encouraging our employees, partners, and clients to embrace a culture of prevention and safety in traffic.

According to the latest data from the World Health Organization (WHO), traffic crashes remain one of the leading causes of preventable death worldwide. In Brazil, this reality affects public health, workplace safety, and business productivity — especially in sectors like agribusiness, logistics, and the fertilizer industry, where the safe transport of goods and people is critical.

That’s why, in 2025, we must go beyond symbolic participation in Yellow May. It’s time to integrate a culture of road safety into ESG planning, reinforcing a truly sustainable and socially responsible commitment.

What Is the Yellow May Movement?

Launched in 2014, Yellow May is a global movement for road safety awareness, inspired by other major social campaigns such as Pink October and Blue November.

The 2025 theme, “Peace in traffic begins with you,” highlights the importance of both individual and collective responsibility in reducing traffic incidents. The use of the word “crash” (or “sinistro” in Portuguese) instead of “accident” underscores the fact that most events are preventable and result from recklessness, negligence, or lack of skill.

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Why Is Yellow May Essential for a Company’s ESG Strategy?

Road safety is a key pillar of the “S” in ESG — Social Responsibility. For companies in sectors that rely heavily on transportation — such as agribusiness and fertilizer manufacturing — this responsibility becomes even more critical.

Adopting a road safety culture means:

• Preserving lives and valuing human capital by reducing injuries and absences

• Lowering legal, labor, and indemnity costs by preventing crashes

• Protecting the company’s brand and reputation through responsible action

• Ensuring operational continuity and avoiding production downtime

• Reducing fleet maintenance and insurance costs with more efficient operations

Corporate Road Safety as an ESG Indicator

Integrating road safety into daily operations strengthens both governance and social indicators. It enhances internal culture while also improving the company’s relationships with clients, partners, and surrounding communities.

The Social and Economic Impact of Traffic Crashes in Brazil

According to the 2019 National Health Survey (IBGE), Brazil recorded around 180,000 hospital admissions due to traffic crashes, generating over R$ 1.4 billion in public healthcare costs through the SUS (Brazilian Unified Health System).

These numbers reinforce that preventing traffic crashes is a sustainability strategy in itself — one that protects lives, reduces public expenditure, and avoids long-term socio-economic losses.

Conclusion: ESG and Road Safety Are a Non-Negotiable Path Forward

Participating in Yellow May 2025 is more than a symbolic act. It’s a concrete demonstration that a company values life, well-being, and sustainability.

Embedding road safety as a pillar of ESG is the path to building a more responsible, fair, and resilient corporate future.

At Adfert, we reaffirm our commitment to innovation, sustainability, and safety throughout the agribusiness chain. Promoting road safety is part of our mission to protect human capital, ensure efficient operations, and contribute to a more sustainable future for the sector.